Introducing pop’s next era-defining voice with a high-energy anthem of confidence and glamour
Listen to ‘IT GIRL’ here
Cape Town-born pop artist Eva Marie officially enters a fearless new chapter today with the release of her electrifying new single, “IT GIRL.” Marking a defining moment in her artistic evolution, the track positions her as a standout name in the next wave of global pop.
An award-winning vocalist with performance experience spanning both Cape Town and Los Angeles, Eva Marie brings together technical precision and undeniable star power. With “IT GIRL,” she fully embraces her identity as a dynamic, all-round performer by blending striking visuals, bold storytelling, and a sound designed for the stage.
Sonically, “IT GIRL” is a maximalist dance-pop statement. Driven by heavy, punchy bass and lush, layered synths, the track creates a euphoric, immersive soundscape that feels as expansive as it is addictive. Intricate production details from high-pitched arpeggiated plucks to playful elements like camera shutter effects and revving engines, add texture and personality, amplifying the song’s energy. The result is a track that feels unapologetically fun, empowering, and made to be felt as much as heard.
“‘IT GIRL’ is all about stepping into your power and owning who you are without apology. I wanted it to feel bold, playful, and larger-than-life – like pure confidence in a song. It’s that feeling when you walk into a room and you just know you belong there. This track is the start of a whole new era for me, and I’m so excited for people to feel that energy and just have fun with it,” says Eva Marie.
Vocally, Eva Marie showcases her full range and versatility, effortlessly shifting between sleek, intimate tones and powerful, commanding belts. Intricate harmonies and layered textures further elevate the track, reinforcing her reputation as a technically accomplished and emotionally engaging vocalist.
The single also signals a clear evolution in Eva Marie’s artistry. While her earlier releases introduced her as a promising pop talent, “IT GIRL” marks a more intentional and fully realised creative direction rooted in a bold performance, high-impact visuals, and a strong sense of identity.
Inspired by the golden era of early-2000s pop and icons such as Lady Gaga, Britney Spears, Beyoncé, Rihanna, and Ariana Grande, Eva Marie’s sound bridges nostalgia with modern, high-gloss production. Her journey began long before the studio by putting on performances as a child, singing and dancing on her balcony in elaborate outfits, and already embodying the pop star she knew she would become.
Since making her debut, Eva Marie has quickly built an impressive and fast-growing profile. Her breakout single “Hate You” has surpassed 80,000 streams, contributing to a combined total of over 3 million views across social media alongside follow-up release “Adrenaline.” Her music has earned editorial playlist support across major DSPs and signalling strong early traction with both listeners and industry tastemakers. Internationally, she was awarded First Runner-Up for singing at the 2024 iPop Convention in Los Angeles, further cementing her global potential. On the live front, Eva continues to make her mark, including a main-stage performance at Up The Creek Festival 2026 with Pretty Loud. Alongside this momentum, she has grown her audience by over 10,000 followers across social platforms, an upward trajectory that reflects both her reach and rising star power.
“IT GIRL” is the first in a series of releases planned throughout 2026, with new music set to arrive every eight weeks, building toward a debut EP. The upcoming body of work will continue to explore themes of confidence, ambition, glamour, and self-expression seeing each track crafted with the same infectious energy made to move audiences both emotionally and physically.
With a growing international audience and an unshakable sense of purpose, Eva Marie is not just introducing a new single, she’s introducing a new era.
Introducing Eva Marie: pop’s next IT girl.
Listen to ‘IT GIRL’ here
[Cover artwork for ‘IT GIRL’]
Follow Eva Marie on socials:
Instagram: https://www.instagram.com/evamarie.music
TikTok: https://www.tiktok.com/@evamariemusic
Facebook: https://www.facebook.com/share/1BYQjSMgB2
