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The South African health and beauty digital content creation space is about to see a shake-up in February 2022. For the third year running, NIVEA announces their top 10 winners in the Skinfluencer Search that concluded at the end of 2021. Set to break boundaries, the initiative aims to amplify the voices of budding digital content creators, giving them the platform to share their unique skin and beauty stories. With their R100 000 of prizes and skills development training, these 10 women will be equipped to take advantage of the trend towards digital content entrepreneurship and the global shift and expedited growth of the online community.

During the period of 2018 to 2022, the South African health and beauty sector has seen significant growth, and is fired up and ready to take on the African market with its flourishing potential. The NIVEA Skinfluencer 2022 winners will have the chance over the next 12 months to create and expand their digital footprints and ultimately make a real difference within this industry.

Disrupting this market, NIVEA’s 2022 winners comprise of Mahlatsi Legodi from West Rand, Khwezi Madlala from Durban, Boipelo Bokaba from Centurion, Noxolo Fani from Eastrand, Khensani from Witbank, Sarah Mkhize from Cowies Hill, Reuellyn Ramiah from Germiston, Khwezi Mkhize from Mount Edgecombe, Wisisile Khoza from Mpumalanga, and Awethu Radebe from Umlazi.
Each year NIVEA’s Skinfluencer search sees an unparalleled response from South Africa’s brilliant creatives, and 2022 was no different, especially as the competition entry date was extended. From a pool of thousands of entries received by the end of October 2021, the newly announced Skinfluencers will go on to receive a share of the overall R1 million in prizes.

The 10 winners will embark on a year-long journey with NIVEA to acquire a range of skills, work hands on with the brand and community, while also receiving invaluable exposure to the health and beauty industry. Winners will each receive a vlogging kit, laptop, and a range of other services and tools along with prize money, all valued at R100 000 each, which will revolutionise their platforms and content creation abilities. The end goal is to create tangible impact for women in South Africa, and their communities.

“Distinguishing the trend and impact of unemployment and connection to online content entrepreneurship in South Africa particularly, NIVEA noted that this was a driving factor in investing in an initiative that looked to uplift, care for and empower women in the digital space. The NIVEA Skinfluencer initiative is just the beginning for these top winners. With the platform and tools provided, we aim to take the health and beauty domain by storm, while creating a larger impact on the community that helps bolster women in their careers,” shares Sinenhlanhla Njapha, NIVEA Brand Manager.

As a brand that is conscious about sustainability and going beyond the industry’s traditional notion of skin care and beauty, NIVEA has taken to the South African community, with an aim to create a meaningful difference in the lives of the people they serve.

“The competition was tough, and our winners have truly raised the bar. We look forward to seeing these
unique individuals shine and showcase more of their authenticity in the content they create throughout the year. NIVEA is proud to have created a platform that empowers South African women through practical tools and knowledge aimed at making a positive impact on the community at large that has already seen this initiative poised to be a gamechanger in the health and beauty space,” says Njapha.

South Africa is no stranger to strong and powerful female entrepreneurs that own their industries. With this 4th digital revolution, we see the diverse growth of content creation taken to new limits. Despite a challenging 24 months in the corporate sphere and entrepreneurship space, women in business continue to push the limits and create opportunities.

Previous winner from the 2021 NIVEA® Skinfluencer Competition, 33-year-old operations manager, Ofentse Lekwane, reflected on her take-outs from her Skinfluencer experience last year. “As a NIVEA Skinfluencer I had the opportunity to bring diversity into the beauty space and share my skin challenges and debunk myths about albinism. It has been so rewarding to be part of a movement that redefines societal beauty standards. I learnt to appreciate and believe in the power of my voice to authentically connect with my audience by simply being human and sharing that I too have skincare drama that I have to deal with while chasing my goals and ambitions to be seen and recognised for who I am,” said Lekwane.

The NIVEA Skinfluencer search was designed to provide aspiring content creators with the tools and knowledge required to build their digital careers and make an active change in their own lives, but in other women’s lives as well. Realising the potential that these creators hold is key in becoming part of this global shift.

Follow the NIVEA Skinfluencers’ journey

Follow the 2022 NIVEA Skinfluencers on their journey by following @NIVEASkinfluencer on Instagram and @NIVEASA on Facebook using #NIVEASkinfluencer. Instagram: @NIVEASkinfluencer Facebook: NIVEASA

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