Today marks a significant milestone for Tapputi Egyptian Perfume Oils as the brand celebrates its second birthday. Since its launch in South Africa on October 23, 2022, Tapputi has redefined the world of fragrance with its exquisite collection of 29 authentic, A-grade, undiluted, alcohol-free perfume oils, directly imported from Egypt.
Encased in stunning hand-painted glass vintage bottles, each perfume oil is a tribute to the timeless beauty and heritage of Egyptian craftsmanship. In just 24 months, Tapputi has become a sensation among the public, celebrities, and influencers alike, capturing hearts and inspiring a passionate following. Clients have fallen in love with these captivating perfume oils, making them the must-have accessory for every occasion.
To commemorate this remarkable journey, Tapputi has launched the #ThisIsTapputi campaign, featuring a breathtaking photoshoot in Cairo, Egypt. Renowned international photographer and art director, Dina Yosry, has beautifully captured the essence of the brand, showcasing the elegance of international models Danelle Liebenberg Elfar, Rola Khater, and Youssuf Elezaby and Tapputi. Each stunning outfit was handcrafted by Alyaa Sedky Couture, embodying the exquisite craftsmanship that Tapputi stands for.
“Our vision is a world where authenticity reigns, where every individual can experience the true essence of luxury through Tapputi’s original A-grade perfume oils,” says founder and entrepreneur Alishia van Deventer. “When you look and smell good, you feel loved and confident. Tapputi is that small luxury that enhances every moment, making it accessible even in challenging times.”
“At Tapputi, excellence is paramount. Each bottle undergoes meticulous inspection before it leaves our atelier, ensuring that every product meets our high standards of quality. Our commitment to authenticity extends beyond our perfumes; we pride ourselves on being environmentally friendly and cruelty-free”, says van Deventer.
In a world saturated with mass-produced fragrances, Tapputi offers a distinctive and exhilarating experience. “Every dressing table deserves a Tapputi,” Alishia asserts. “Our designs are made to be treasured and handed down through generations, reflecting a timeless elegance that transcends seasonal trends.”
Tapputi is not just about luxury; it’s about a narrative—an homage to Tapputi Belatekllim, the first female chemist in history, who crafted perfume oils for the King’s palace. Her legacy inspires the team at Tapputi to seek beauty in every detail, blending tradition with modernity in their creations.
As they celebrate this two-year anniversary, they invite everyone to join the Tapputi family and experience the intoxicating allure of their authentic Egyptian perfume oils. Discover the exhilarating love obsession that is Tapputi—where every perfume oil tells a story, and every bottle is a masterpiece.
For more information and to explore their collection, visit their website at www.tapputioils.co.za or follow them on: social media:
Facebook: @TapputiPerfumeOils
Instagram: @Tapputi_belatekallim_fragrance
TikTok: @tapputisouthafrica
