Nuy Wynkelder has added a new wine to their Mastery series at the request of Nuy wine enthusiasts. Not only is this Nuy’s first rosé ever, but the wine also has the unusual name “Piekfyn.”
According to cellar master Christo Pienaar, the idea for this new wine came from numerous buyer requests for a dry rosé, as well as careful planning to add a special wine to the increasingly popular pink wine market.
The name “Piekfyn” alludes to the colourfulness of wine as well as words. “Because the wine is a rosé, which is of course mostly pink in colour, we wanted to use the word ‘pink’ as inspiration,” explains Pienaar. “We wanted to experiment with original Afrikaans words and with the rose theme on the back label. We chose the word ‘piekfyn’, which means ‘particularly good or exquisite’ and is commonly used to describe everything that is right and delicious.”
A new wine provides an opportunity for innovation, according to Pienaar. “We realise the visual impact packaging has when someone buys wine or displays it on a table during a meal. That’s why we created an unusual label against a backdrop of roses. The roses can be seen through the bottle, and as the bottle empties, more of the label and flowers become visible.”
The wine comes in a three-bottle carton with the same artwork as the label. “It looks like a bunch of roses that someone gave you as a gift,” Pienaar says. The creative force behind this design is Luzanne de Villiers, a local artist who uses acrylic paint as medium. This commissioned artist has been painting for 16 years and also teaches adults and children in her Worcester studio.
The Piekfyn Rosé is a dry rosé wine with a deep salmon colour, aromas of strawberries and blackberries, as well as hints of Pink Lady apple. The wine, according to Pienaar, is fruity with an acid balance that leaves a long aftertaste. He suggests pairing the wine with fresh salads and seafood dishes.
The Piekfyn Rosé sells for R85 per bottle at Nuy on the hill on the R60 route between Worcester and Robertson. Opening hours are Monday to Friday from 09:00 to 17:00, Saturdays and Sundays from 09:00 to 16:00. The Piekfyn Rosé is also available for purchase online at http://www.nuywinery.co.za/. For more information, contact AC Goodger on 023 347 0272 or email marketing@nuywinery.co.za.
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