Following an electrifying Women’s Month campaign, it’s clear that Ginger Rock is on the brink of something extraordinary within her ever-expanding community.
Ginger, the creative force behind the “What I Was Made For” campaign, teamed up with her iconic partner, YBY Sparkling Wine, to deliver a series of lifestyle moments that resonated with authenticity and power. Each clip radiated positivity, capturing the essence of what makes this duo unstoppable. Ginger’s effortless connection with YBY Sparkling Wine practically brought the bubbles to life, inviting viewers to experience the effervescence for themselves. It’s no surprise that YBY remains a fan favourite, exclusively available at select Tops Spar stores across South Africa.
But that was just the beginning. As the campaign wrapped up, Ginger pivoted seamlessly into the world of high fashion, joining forces with her longtime collaborator, designer Dirk Winterbach. The duo made waves on the Red Carpet at the Opulent Model grand finale on August 22, 2024, held at the prestigious Sunbet Arena.
Yet, beyond the glitz and glamour, something new and powerful was set in motion. A dynamic connection was sparked between Ginger and XSTROX Energy Drink, one of the event’s key sponsors. This isn’t just another partnership—it’s the start of a bold collaboration that’s set to redefine the game.
Ginger, a master of building authentic relationships, embodies the Mediterranean spirit in everything she does. She knows that real power lies in genuine connections, and with XSTROX by her side, the future looks nothing short of explosive.
Looking to push the limits of your product? Ginger Rock is your go-to. She has a knack for discovering new, unexpected dimensions to every brand she touches. Her excitement for XSTROX is palpable, and she’s not alone—the entire XSTROX team is buzzing with anticipation for what’s next.
With Ginger leading the charge, XSTROX is poised to dominate the health and fitness scene. The XSTROX sugar-free, caffeine-free formula is already making waves, and with Ginger’s influence, it won’t be long before we become a household name.
Xavier Mgidlana, CMO and co-founder at XSTROX, recently sat down with Ginger for a strategy session that’s set to align networks in powerful new ways.
And that’s not all—Will Polley is once again teaming up with Ginger, this time with a focus on fitness. Will, who’s already making headlines in the latest Bosky Beauty campaign, will bring his unique blend of strength and sensitivity to the XSTROX partnership. Together, they’re set to explore uncharted territories and uncover new opportunities for the brand.
Keep your eyes peeled—there are whispers of groundbreaking media activations featuring YBY, Lita Premium Water, and the newest member of the tribe, XSTROX. Follow along on our social channels to stay in the loop with what this dynamic crew has in store.
