SAMA nominated James Deacon releases his brand-new single ‘OVERDRIVE’ which soundtracks the new GMC AT4 ‘Ready For Anything’ TV commercial, currently airing across North America. This is the first time a South African artist has ever had their music used on a GMC advert.
“OVERDRIVE” is a beast, an anthem for persistence, pre-crastination and courage. The perfect soundtrack for kicking ass and taking names. The Chemical Brothers inspired 4-to-the-floor banger hits hard with its relentless overdriven beats, vocoded distortion, and huge string impacts. James Deacon effortlessly throws down the gauntlet with his raps: always positive, always explosive.
James says “This Track is all about dismissing haters and rising to the challenges around you. From the lyrics to the instrumentation and production, ‘OVERDRIVE’ is all about being a badass and overcoming any resistance you receive on the way to reaching your goals. I’ve found that no matter what kind of work you do, there will always be obstacles and nay-sayers that try to halt your progress, so this song was kind of birthed from my belief that, when faced with those who wish to see you fail, the only way to triumph is to bulldoze your way through and never look back.”
Stream ‘OVERDRIVE’ on all platforms: https://ditto.fm/overdrive_
James’ previous singles received online support from lauded sites Complex, Record of The Day, Earmilk and CLASH, and were playlisting on Passport Approved, an independent internationally syndicated tastemaker import radio show that airs on over 50 radio stations and six continents worldwide. HBO selected his single “Son Of Apollo” to soundtrack an 8-week movie promo campaign in America, and his music has featured on TV series like “Good Trouble” and “The Rookie” and charted on South Africa’s biggest radio stations including 5FM, 947, and KFM. The anticipation around his next single “Home” – due for release on Friday 4 November – is palpable and warranted as James is poised to spread his musical message globally.