The recently launched NESCAFÉ RICOFFY campaign encouraging consumers to find
innovative ways of upcycling their coffee tins and keeping them away from landfills has been
well received.
Since the launch of its Package Repurposing Challenge three weeks ago, the iconic South
African brand has received numerous novel creations including a knife rack, bird feeders,
braais and miniature stoves to more traditional options such as sweet stations and pot plant
holders, according to Nicole Roos Executive Officer of Coffee & Beverages at Nestlé South
Africa.
“Upcycling reduces the impact on the environment and extends the life cycle of tins and we
are heartened by our consumers’ willingness to embrace creative repurposing. Achieving
sustainability is a collaborative effort and our consumers are a key stakeholder,” says Roos.
The Package Repurposing Challenge is in line with Nestle’s RE Sustainability initiative and
the three pillars of Rethink, Reduce and Repurpose focused on the company’s ongoing
commitment towards innovative sustainable practices which protect, renew and restore the
environment and contribute to a waste-free future.
The challenge which runs until March 31st encourages consumers to share a picture of their
repurposed NESCAFÉ RICOFFY tin and stand a chance of winning 1 of a hundred R1,000
cash prizes.
For more information log onto www.nescafe.com/za/competition-ts-cs or follow us
@NESCAFÉ RICOFFY. For more information on Nestlé’s RE initiative, visit https://www.nestleesar.
com/re-sustainability
