5FM won the award for ‘Coolest Radio Station’ in SA at the 2023 Sunday Times GenNext Awards – announced at a glitzy event held in Melrose Arch on 20 September and hosted by 5FM’s very own queen of hosts, Zanele Potelwa.
Sunday Times GenNext is the leading annual youth brand preference and consumer behaviour campaign and research report – recognising brands that are competitive and ahead of the curve, as voted for by SA’s youth. It consists of the Sunday Times GenNext “coolest brands” survey as well as youth behaviour report reaching over 12 000 youths aged 8 to 30 years.
The station’s Marketing Manager, Sewela Sebola, says, “This win has been a long time coming and years in the making, and getting the nod from our core target market, the youth of Mzansi, really does speak volumes about our team’s absolute passion, dedication and unwavering commitment to excellence.”
“With the brand constantly unearthing new insights about our youth and strategically aligning ourselves to their changing needs and wants, 5FM will remain a firm favourite for our youth and we will keep striving to win their hearts and give them the best entertainment in the coming
years. This is a testament to the brand’s ever-growing power in understanding what the youth truly want, adapting to it, and communicating to them in ways that matter to them.”
5FM’s Acting Business Manager, Michael Bossenger, says, “Winning this award is a massive honour for us, especially because it’s the youth of South Africa who selected us as their favourite station. They are at the core of everything we do – from our Top 40 music core to the news, events, stunts, influencers, movers, shakers, community projects and A-list celebrities we feature.”
“Thanks to intense and continued market research that keeps our fingers firmly on our audience’s pulse, and a fleet-footed A-team that’s always ahead of the trend, 5FM is making phenomenal strides and continues to show substantial growth. Not only reaching, but actively engaging and moving the youth market to achieve solid ROI for clients that span anything from power-punching SMEs to the biggest multinational brands. This award serves as strong confirmation that the Power of 5 is throwing all the right punches.”
Stay tuned to 5FM, download the 5FM app for iOS and Android, visit www.5fm.co.za and follow the station across all social media channels for more.
