The momentum behind The Carwash podcast is undeniable. In just its first two episodes, the show has reached an extraordinary 1.7 million South Africans, achieving what can only be described as gold standard performance in the digital content space.
Episode one alone reached over 1 million South Africans, delivering an impressive almost 50% audience engagement rate – a rare benchmark across multi-platform digital distribution. With a powerful presence across YouTube, Facebook and TikTok, the podcast’s reach continues to accelerate. Engagement on Facebook and TikTok doubled from episode one to episode two, while the YouTube channel has already grown to 36,900 subscribers and climbing.
At the heart of The Carwash is authenticity, a space where respected football figures speak openly about the game, life, leadership and legacy.
Featuring celebrated footballers like Teko Modise, Brighton Mhlongo and Linda Mntambo, the podcast offers unfiltered, experience-driven conversations designed to educate, inform and inspire.
The hosts describe The Carwash as more than a podcast – it is a platform for growth and guidance. Rooted in lived experience, the show unpacks the untold realities of professional football, from career-defining moments and private boardroom conversations to the personal sacrifices players make for their families and futures. The focus is clear: build, educate and empower – never to shame or sensationalise.
Executive Producer Clint Roper explains that the magic of The Carwash lies in its unscripted format. The conversations are raw and unpredictable, allowing the hosts to explore topical issues and personal stories with honesty and depth. From reflections on leadership within South African football to candid discussions about fatherhood and life beyond the pitch, the production quality and storytelling have resonated powerfully with audiences nationwide.
“It’s raw and it’s real. In the first three episodes we have touched on topics across the spectrum, from secret conversations with Dr Irvin Khosa to being a parent and the sacrifices players make to change their lives and those of their children. The production quality is off the charts and the response from our viewers and listeners across the many social media channels that The CARWASH is broadcast on has been incredible.” says Roper.
The show’s early success signals significant opportunity not only for audiences seeking meaningful football content, but also for brands looking to align with premium, high-engagement digital media. With proven reach, exceptional engagement metrics and a rapidly growing multi-platform community, The Carwash presents a compelling proposition for advertisers wanting to connect with passionate South African sports fans in an authentic environment.
As viewership continues to grow episode by episode, The Carwash is fast establishing itself as one of South Africa’s most impactful new sports podcasts – real conversations, real stories, real influence.
Follow THE CARWASH –
YouTube: https://www.youtube.com/playlist?list=PLd54Z9phmv5kQDTQpFFbC4wdtC9OubOVz
Iono: https://iono.fm/c/3054
Soccer Laduma: https://www.soccerladuma.co.za/psl/the-carwash-podcast
For Exclusive Partnership and Sponsorship Opportunities with THE CARWASH, please contact Clint Roper on clint.Roper@novusmedia.co.za
EPISODE 3 IS OUT NOW!!!
