Crocs™ and Naked Coffee proved once again that they don’t just set trends—they create culture. In what can only be described as the most iconic sunrise groove of the year, over 300 caffeine-fuelled Crocs and Naked fans lined the streets of Sea Point from as early as 3am, all eager to sip, strut and secure their Coffees and Crocs at the Crocs & Naked Coffee Sunrise Groove.
With the branded van serving as an unmissable photo-op, and the streets buzzing with energy, guests were treated to the ultimate fusion of fashion, caffeine, and culture. Some die-hard fans even camped overnight outside the cult-favourite café, proving just how far the groove has spread.
From the moment the sun peeked over the horizon, the beats were pumping, coffee was flowing, and Crocs were proudly on display. The first 50 guests received a free pair of Crocs [VR1] [LP2] [VR3] and a Naked Coffee, while the rest of the crowd soaked up the vibes, snapping content, dancing and living their boldest, most comfortable selves.
DJ Jevan Binder set the tone for the morning with sunrise beats that got the whole crowd moving, and the vibe never dipped. Influencers, creatives, coffee-lovers, and Croc-nation loyalists came together to celebrate the culture that continues to blur the lines between streetwear and self-expression.
From co-branded matcha tins and bespoke Crocs cookies to limited edition merch and custom styling moments, every element of the experience was curated to deliver that now-iconic Crocs & Naked groove energy.
