It’s August, the month dedicated to women, and what better way to make an impact and create a buzz than with Ginger Rock. It’s no surprise that she collaborated with all her old friends such as YBY Sparkling
Wine, Bosky Hair and Beauty Salon, Tella4you jewelry designer, Voss Water, and many others.
In her usual fashion, we would anticipate her to team up with a restaurant group and organize events in partnership with her sponsors. However, to everyone’s surprise, she introduced a remarkable idea to
engage her key leaders and convey a powerful message. She not only honors resilient women but also highlights the emotional dimension often overlooked or disapproved of. In creating impactful campaigns,
Ginger Rock is undoubtedly the go-to person.
In our most recent release, we showcased the impressive achievements of the Lady Harbour jewelry collection, launched in Europe in July 2024. With her unique French flair, she drew in new and vibrant
connections, greatly broadening her global network.
However, what makes this campaign unique is that she won’t be the sole face of it. In her recent video release, she emphasized the emotional impact of romantic setbacks on women, highlighting the expectation for them to remain composed during tough times, even though it’s heart-wrenching. The initial release, named “Bust the Windows,” offers a stylish perspective on how suppressed emotions can transform into a crime of passion. The portrayal was authentically executed, with her team members prominently featured throughout the video.
The upcoming release will highlight the significance of embracing imperfection as a woman. While not revealing too much about the drop, the focus will be on the pressure to portray an idealized image,
referencing the “white picket fence syndrome” and the unrealistic expectation of the perfect homemaker. Women face numerous challenges balancing work, family life, and societal expectations, often feeling
judged for not fitting a stereotypical mold while juggling multiple responsibilities.
However, the most significant project for her is the one she wants to dedicate her time to the most. After extensively searching on social media, she finally found the perfect individual to embody the essence
of this campaign. It wasn’t just about appearance but also about the energy and depth this specific person needed to convey. William Polley will be teaming up with Gingi for the highly anticipated photo shoot, which has garnered excitement from numerous sponsors. She plans to make a strong impact with this project, keeping details under wraps, promising an artistic approach with a touch of vintage style. It’s a Ginger thing.
Ginger will be highlighting the YBY Sparkling Wine as the focal point of this project. Additionally, a select group of women will have the opportunity to savor a few glasses of Rose sparkling wine. Our dedication lies in endorsing YBY as a prominent sponsor for Ginger Rock in the long term.
Many may not go the extra mile to support a cause, but the dedication shown for something they truly believe in is remarkable. We wholeheartedly support Ginger Rock and are eager to see the
collaborations with sponsors for Women’s Month 2024.